People
What’s driving the decline of traditional grocery?
More than 60% of households with children under 18 don’t spend most of their grocery budget in traditional grocery. As these shoppers raise families, they’re forming potentially lifelong grocery habits, they’re training the next generation of shoppers—and traditional grocery isn’t their go-to option. The same is true for more than 50% of consumers overall, and the 2026 Grocery Shopper Perspectives report explores why.
The report details how consumer perceptions of price, promotion, and value have changed; the variables that have driven those shifts; the moves consumers are making to maximize value; and what it all means for traditional grocers. Our team of experts also examines the role of industry “best practices” and offers insightful commentary on how differentiated approaches can help grocers reestablish themselves in a crowded and diverse competitive landscape.
