Digital Disruption Survey 2023

In today's economy, digital disruption emerges as a unique force – unlike many other external factors that are often beyond a company's control. Technology is both a long-term strategic wildcard to play and an essential day-to-day business function. The digital stakes keep going up, with leaders and laggards of disruption facing opposite trajectories of growth, profitability and value creation.

Within this context, AlixPartners has identified several characteristics among executives surveyed as well as five key findings that set the digital investment agenda, presented in this report.

In today's economy, digital disruption emerges as a unique force—unlike many other external factors that are often beyond a company's control. Technology is both a long term, strategic wildcard to play and an essential day-to-day business function with a team, a budget, a mission and a leader. The digital stakes keep going up, with leaders and laggards of disruption facing opposite trajectories of growth, profitability and value creation.

Within this context, AlixPartners has identified several characteristics among executives surveyed as well as five key findings that set the digital investment agenda, presented in this report.

OUR 2023 REPORT FEATURES:

  • How digital disruption powers bottom line results
  • C-suite insights into ROI drivers in digital investment
  • Unique priorities of top performing companies
  • Emerging disruptive technologies, including AI

OUR 2023 REPORT FEATURES:

  • How digital disruption powers bottom line results
  • C-suite insights into ROI drivers in digital investment
  • Unique priorities of top performing companies
  • Emerging disruptive technologies, including AI

HAVE A BOLD VISION OF WHAT DIGITAL CAN DO

Leading companies are more likely to make digital investments intended to drive revenue growth; companies that lag behind, by contrast, tend to focus their digital spending on operational efficiency.

Half of followers and laggards invest in digital technology for operational efficiencies and reduced costs while less than a quarter focus on top-line growth (22%).
Half of followers and laggards invest in digital technology for operational efficiencies and reduced costs while less than a quarter focus on top-line growth (22%).

THERE’S MAGIC
IN EXECUTION

THERE’S MAGIC
IN EXECUTION

It’s not about throwing more money at the latest shiny new thing. Our research has revealed that top performers make digital spending pay by following a winning formula comprised of four key digital priorities: having a comprehensive tech plan aligned to business strategy, clear, time-defined goals with documented ROI, action-oriented governance, and understanding the competitive landscape.

It’s not about throwing more money at the latest shiny new thing. Our research has revealed that top performers make digital spending pay by following a winning formula comprised of four key digital priorities: having a comprehensive tech plan aligned to business strategy, clear, time-defined goals with documented ROI, action-oriented governance, and understanding the competitive landscape.

FOUR KEY
DIGITAL PRIORITIES

A tech plan clearly
aligned to business
strategy and outcomes 

Time-defined goals with documented ROI 

Action-oriented governance 

Understanding their competitive advantage

A LEADERSHIP TRUST GAP
HOLDS BACK DIGITAL INITIATIVES

It starts at the top. C-suites and boards who recognize their companies’ struggle to keep pace with digital disruptors, often lean heavily on digital executives. It’s true that trust naturally hinges on results, but digital technology affects every part of an organization. The most successful results stem from close collaboration and shared responsibility between business and tech leaders.

A LEADERSHIP TRUST GAP
HOLDS BACK DIGITAL INITIATIVES

It starts at the top. C-suites and boards who recognize their companies’ struggle to keep pace with digital disruptors, often lean heavily on digital executives. It’s true that trust naturally hinges on results, but digital technology affects every part of an organization. The most successful results stem from close collaboration and shared responsibility between business and tech leaders.

GREAT EXPECTATIONS
FOR AI

AI is at the forefront of executives’ minds, representing an important but relatively uncharted area of digital technology. As AI’s real-world applications become clear, expect a race to harness its transformative potential. 

An average of three in four executives say that AI and machine learning will be extremely important or very important to their businesses, and almost half (46%) expect these technologies to reduce the workforce.

However, almost four in five (79%) executives award themselves below an A-grade for their use of AI.

An average of three in four executives say that AI and machine learning will be extremely important or very important to their businesses, and almost half (46%) expect these technologies to reduce the workforce.

However, almost four in five (79%) executives award themselves below an A-grade for their use of AI.

Understanding AI

AI is innovating at a pace unprecedented since the dawn of the internet. AlixPartners CEO, Simon Freakley, discusses its implications with Michael Kratsios and Amna Nawaz.

Understanding AI

AI is innovating at a pace unprecedented since the dawn of the internet. AlixPartners CEO, Simon Freakley, discusses its implications with Michael Kratsios and Amna Nawaz.

DIGITAL RISK MANAGEMENT
IS NON-NEGOTIABLE

Far from being just a mere compliance checkbox, cybersecurity is an enabler of digital success. New technologies that are integrated widely become ripe targets for ransomware attacks and third-party threats. To succeed, cybersecurity must evolve in lockstep with digital advancements.

DIGITAL RISK MANAGEMENT
IS NON-NEGOTIABLE

Far from being just a mere compliance checkbox, cybersecurity is an enabler of digital success. New technologies that are integrated widely become ripe targets for ransomware attacks and third-party threats. To succeed, cybersecurity must evolve in lockstep with digital advancements.

CONTACTS

CONTACTS

Go in-depth and download the full
Digital Disruption Survey 2023 here:

Go in-depth and download the full
Digital Disruption Survey 2023 here: