E-COMMERCE
FIGHTS BACK
So do home delivery costs
and consumer expectations
E-COMMERCE
FIGHTS BACK
So do home delivery costs
and consumer expectations
Since 2012, AlixPartners’ Home Delivery Survey has tracked key trends in online shopping and its implications on shipping. Surveying shoppers and executives in the U.S., our data uncovers critical information for a wide range of businesses, from the products consumers are buying to how they perceive delivery services. Additionally, as delivery demands change the economy, it will influence the services shippers invest in and impact bottom lines.
INSIGHTS ON THE 2023 SURVEY
Read our full report to learn more about key trends shippers are facing and which product categories are enjoying a boost in 2023.
INSIGHTS ON THE 2023 SURVEY
Read our full report to learn more about key trends shippers are facing and which product categories are enjoying a boost in 2023.
KEY FINDINGS
Online purchases increased on average across all 22 categories tracked in our survey, with apparel seeing the biggest rise at 15%
Free delivery continues to be a heavy influence for buyers, playing a critical role in 96% of purchasing decisions
Consumer expectations around free shipping remain roughly three days
However, our research also finds that businesses are often falling short of consumer expectations:
are not able to commit to a roughly three-day
click-to-porch free shipping lead time.
of executives say they are still not
able to offer free shipping or returns
Online purchases increased on average across all 22 categories tracked in our survey, with apparel seeing the biggest rise at 15%
Free delivery continues to be a heavy influence for buyers, playing a critical role in 96% of purchasing decisions
Consumer expectations around free shipping remain roughly three days
However, our research also finds that businesses are often falling short of consumer expectations:
are not able to commit to a roughly three-day click-to-porch free shipping lead time.
of executives say they are still not able to offer free shipping or returns
HOME DELIVERY TRENDS
2023 SEES BUSINESS BOOST
The economic climate remains murky, but ecommerce has seen volumes increase with online shopping outpacing GDP growth over the same period.
This year’s survey found a 6% year-on-year rise in average activity across all sectors surveyed—while not a huge leap, particular sectors saw considerable jumps in activity, including apparel/footwear (15%), pet supplies (14%), and cosmetics (11%) all witnessing sizable momentum following a more subdued 2022.
Read our full report to learn more about key trends shippers are facing and which product categories are enjoying a boost in 2023: Learn more
2023 SEES BUSINESS BOOST
The economic climate remains murky, but ecommerce has seen volumes increase with online shopping outpacing GDP growth over the same period.
This year’s survey found a 6% year-on-year rise in average activity across all sectors surveyed—while not a huge leap, particular sectors saw considerable jumps in activity, including apparel/footwear (15%), pet supplies (14%), and cosmetics (11%) all witnessing sizable momentum following a more subdued 2022.
Read our full report to learn more about key trends shippers are facing and which product categories are enjoying a boost in 2023: Learn more
HOME DELIVERY: A BALANCING ACT
Are the rising costs of delivery set to lead to a lower level of service for demanding customers, or are firms doubling down and investing to improve the experience?
Today, consumers still expect shipping from the warehouse floor to door in roughly 72 hours. However, AlixPartners’ executive survey suggests that shippers are still often falling short—nearly half (47%) are not able to commit to the three-day click-to-porch shipping time.
But as the demands around online delivery services grow, businesses are not retreating from the challenge. Some are revisiting their delivery services to stay competitive. Reducing the cost of last-mile delivery is now a key focus for 83% of executives, while others are mulling customized services, from in-store pickup to white-glove delivery.
Read our full report to learn more about key trends shippers are facing and which product categories are enjoying a boost in 2023: Learn more
About our Research
The AlixPartners Annual Home Delivery Survey highlights the leading trends in online to home shipping. This year, AlixPartners surveyed more than 1,100 U.S. consumers to understand their behaviors and preferences around home delivery, alongside more than 100 North American executives from Transportation, Logistics and Supply Chain functions to provide a comprehensive view of the latest trends.
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